In the world of genealogical research, the costs of various databases and services can quickly add up. However, by strategically ‘churning’ your subscriptions, you can secure better deals and save money while furthering your research.
Churning refers to the practice of cancelling or allowing a subscription to lapse, with the intention of resubscribing later for a better deal. Genealogy database providers often offer promotions or special deals for new or returning subscribers. So much for being a loyal subscriber! By taking advantage of these offers, you can continue accessing valuable resources without paying the full price.
Take a look at the genealogy databases you currently subscribe to. Is one coming to the end of a term? You can probably find that on the site’s “Your Account” or similarly named page. Consider if you can temporarily discontinue it without disrupting your ongoing research. That may mean retaining access to the data you entered as a non-paying subscriber. You will likely still have access to some of the common databases available for free, through other subscriptions, or through your local public library.
Contact the database provider to cancel your subscription. In most cases, you can do this online or by calling their customer support. You may immediately be offerred a discount, often not as good a deal as you can get if you wait a bit.
Then wait for the right offer. Businesses know that it costs them less to get a prior client to resubscribe than to attract an entirely new one. The opportunity may come in the form of emails, newsletters, or even targeted advertisements. Once you find an offer that meets your needs, resubscribe using the promotion.
It is just possible you find you don’t really miss that site and can save 100% of the previous cost. If the renewal dates for your various subscriptions are staggered you may want to follow the same steps with other genealogical databases.
There’s nothing special about genealogy databases when it comes to the benefits of churning. Be careful to note the expiry date of your subscription in your calendar. Some sites will automatically resubscribe you at a higher rate at the end of the new subscriber period, so be proactive in cancelling your subscription before that happens.
I have done this – sometimes with success… At least FMP has the loyalty discount…
Also, make note of how long before the actual expiry date that you must cancel. Sometimes it’s a few days before the date.
John, I stopped receiving your newsletter in my email a few weeks ago. I have resubscribed, but did not receive any emails asking me to confirm nor have I received any newsletters. Suggestions?